Vancouver 1997 Readership Symposium

Vancouver Symposium – 1997

Report from the Eighth Worldwide Readership Research Symposium, Vancouver, 19-24 October 1997 by Hilary Birt, Ipsos-RSL Vancouver, Canada was the venue for the eighth Worldwide Readership Symposium sponsored by BMRB and Ipsos-RSL. Talking about the significance of the Symposium logo in her opening speech, Dawn Mitchell of Ipsos-RSL spoke of “the big blue sea of […]

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