The role of Print in media planning and the way it is measured need constant assessment. Is it possible to be neutral about it? We are pleased to make the following announcement: the 11th Symposium will be held from Sunday 26 to Wednesday 29 October, 2003.
The Symposium will be held at The Charles Hotel in the very heart of US learning. Cambridge, Mass. is the home of Harvard University, and is located just a bridge away from Boston on the other side of the Charles River. This is THE gathering of the world’s leading media research practitioners, from the top publishers, advertising agents, market researchers and advertisers. We hope to see you there.
The Symposium is acknowledged as the key worldwide forum at which practitioners and users of print media research convene. It provides in-depth knowledge and discussion, which delegates always find stimulating and relevant. Ideas are shared and experiences exchanged over four days – a format designed to ensure that the key issues are tackled comprehensively.