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Erhard Meier Worldwide Readership Research Symposium Valencia 2009 Session 1.1 Synopsis This paper describes salient trends in readership research since the last Symposium two years ago. It is based on information collected for the new edition of the “Summary of Current Readership Research”, which tabulates detailed descriptions of the methodological features of 98 national readership […]
The new report is the twelfth edition of the “Summary of Current Readership Research”, first prepared for the Readership Research Symposium in New Orleans 1981 and then up-dated for all subsequent Symposia. This Summary covers in detail 91 total audience national readership surveys in 71 countries.
The Symposium held in Prague in October 2005 provided one of the leading international platforms for discussion of readership research. At the symposium 55 papers (plus discussion papers) were delivered by speakers from around the world who shared their expertise on current technical and development issues for print media research. The 2005 Session Papers Book […]