The Symposium held in Prague in October 2005 provided one of the leading international platforms for discussion of readership research. At the symposium 55 papers (plus discussion papers) were delivered by speakers from around the world who shared their expertise on current technical and development issues for print media research.
The 2005 Session Papers Book includes the 55 official papers under the following Session titles:
Response and Non-Response
The Advertiser’s Perspective
Technical Problems and Solutions
Print in a Multi-Media World
The Business of Publishing
Published 2005. A4 Paperback 568 pages.