Full Programme

For each of the seven sessions of our programme, we will plan to allow ample discussion time. As usual, we expect the questions and comments from the floor, as in previous Symposia, to add insight and valuable debate. Our working sessions will be spread over the four days of the Symposium with the following approximate timings:

Sunday 23 October 12.30 – 17.30 (followed by Welcome Reception)
Monday 24 October 08.30 – 17.00
Tuesday 25 October 08.30 – 13.00 (afternoon free – optional tour)
Wednesday 26 October 08.30 – 17.00 (followed by Gala Dinner and Awards Ceremony)

Registration from 16.00 on the afternoon of Saturday 22 October.

Prague – The Historic City

Prague is one of the most beautiful European capital cities, full of historical, cultural and culinary interest. The Symposium Secretariat will be able to advise delegates and their partners on what to see and where to eat. A helpful Prague guide book will be provided on arrival by IBOPE (Brazil).

Prague & Beyond – An Intoxicating Glimpse Of Bohemia

The 16th Century Nelahozeves Castle stands high above the Vlatva River, 25 miles north of Prague. The 45-minute drive takes us back several hundred years into a world of almost unbelievable privilege and grandeur. The Lobkowicz family took back the castle after the end of the communist era, and today it houses their magnifi cent art collection, including works by Velasquez, Breugel, Caneletto and Cranach. After touring the rooms filled with the splendour of Czech history, we move on to a serious wine tasting (the family also brew a rather special beer). We will witness period dancing and fencing displays. Finally, we will be served coffee and cakes, or more of the family vintages to sustain us on the return journey. The more energetic can also visit the house in which Dvorak was born at the bottom of the drive! This is the only tour we are organising as we feel it is a unique opportunity to broaden your appreciation of the rich history of the region and to relax and have fun together.

Tuesday 25 October, depart the Marriott Hotel at 13.30, arrive back circa 18.30. Cost €100 per person. To book see Booking Form.

Important Dates For Your Diary 2005

Deadline for Early Bird (discounted) Registration Friday, 29 July
Deadline for Registrations Monday, 3 October
Registration at the Prague Marriott Hotel Saturday, 22 October (16.00-18.00)
Brunch and Opening Ceremony Sunday, 23 October (from 10.30)
Welcome Reception in Prague Sunday, 23 October
Closing, Gala Dinner & Awards Ceremony Wednesday, 26 October

Print: Return On Investment

Under this theme, we have brought together approximately 50 exciting new papers written and presented by distinguished experts. There will be seven individual sessions, spread over four days, chaired by experienced exponents of the issues under discussion:

The Opening Session

Erhard Meier

Erhard Meier’s traditional look at What’s New around the world, plus stimulating contributions by Andrew Green, Paul Haupt and Neil Shepherd-Smith.

The Business Of Publishing

Ways of keeping print a premier advertising medium. Contributors include Jim Collins, Kathleen Mahoney, Jasper & Fred Bronner, John Faasse, Bruce Gonsalves, San Sandipan, Kevin Campbell, Jessie Solomon, Liz McMahon, Richard Asquith, John Kimball, David Neft, Juan Carlos Rozas, Elias Selman, Bob Shullman, David Hauser and Max Kilger.

The Advertiser’s Perspective

Looking at print effectiveness.Contributors include Britta Ware, Roger Baron, Judy Bahary, Richard Fielding, Guy Consterdine, Richard Hemming, Tom Healey, Angela Brooks, Michele Levine, Gary Morgan, Paul Baynton, Ginny Cable, Gennaro Nunziato, Val Appel, Michael Hallemann, Jan Otto Buhr, Wayne Eadie, Craig Gugel, Greg Williams, Jane Bailey, Caryn Klein, Leslie Wood, Roberta McConochie and Ingvar Sandvik.

Print In A Multi-Media World

Assessing the performance of print, both alone or with contrast to multi-media measuring. Contributors include Tamás Perjés, András Máth, Geoff Wicken, Victoria Cook, Fred Bronner, S van Velthoven, V Kuipers, Peter Callius, Anders Lithner, Stefan Svanfeldt, Eric Melton, Dan Mallett, Robert Cardarelli, William Havlena, Lyn Bolger, David Napior, Bobby Calder, Ed Malthouse, Alexandre Crivellaro, Giovani Tonelli, Wilfried Wenzel, Arne Thurich, Bruno Schmutz and Jean-François Canguilhem.

The Advertiser’s Perspective

The fundamental issues underpinning research including new ways of improving response rates, aspects of literacy and lessons from neuroscience. Contributors include Scott McDonald, Gregg Lindner, Dan Mallet, Rolf Pfl eiderer, Peter Masson, Geoffrey Underwood, John Carroll, Jenny Davis, Roland Soong, Lindsey Draves, Hugh White, Janja Bozic Marolt, Katherine Page, Flavio Ferrari and Roberto Lobl.

Technical Problems And Solutions

Both the nuts and bolts and exciting new perspectives. Contributors include Patrick Hermie, Veronique Couvreur, Trui Lanckriet, Peter Masson, Eva-Maria Hess, Gabriele Ritter, Marty Frankel, Julian Baim, Scott McDonald, Risa Becker, Gregg Lindner, Jane Traub, Leendert van Meerem, Peter Callius, Katherine Page, Jim Jarrett and Michael Walter.

Parallel Universes

This panel discussion is a new departure for the Symposia. Hitherto our Symposia have concentrated largely on the main vehicles of print audience measurement and the complex issues involved in delivering continuous reliable and valid data. In recent years we have incorporated sessions dealing with new chal-lenges and opportunities, such as the internet and evolving methods of data analysis and delivery. Nowadays we see media being measured or incorporated in new research vehicles in a very different way. The growth of advertising tracking and advertising evaluation, pre and post testing research is a great commercial success story of the last decade and these surveys require media audience data as an analysis variable.

What does this mean for print? Does print have a level playing field compared to other media in these new vehicles? How good is the data collected? Can print act to make a better case? We are certainly well served by the panel of very eminent advertising researchers who have accepted our invitation to debate these issues with you in Prague. A stimulating, thought-provoking afternoon!

The Panel

The panel


Venue Prague Marriott Hotel
V Celnici 8, Prague, 110 00 Czech Republic
Symposium Secretariat Contact Sandy Burdett, c/o Ipsos UK, Kings House, Kymberley Road, Harrow HA1 1PT, UK.
Tel : +44(0) 20 8861 8030 Fax: +44(0) 20 8861 8701
e-mail: Sandy@readershipsymposium.com
How to Book Please find the How to Book and Booking Form enclosed with this leaflet, or print out the Booking Form from www.readershipsymposium.com. Complete the Booking Form and fax it to the Secretariat on +44 20 8861 8701 or post it to the address above. Subject to space being available, your place will be confi rmed upon receipt of the relevant payment.
Registration in Prague Registration will be in the Prague Marriott Hotel and collection of the Final Programme and other documentation commences on Saturday afternoon 22 October and finishes on Sunday morning, 23 October 2005.
Official Language The official language of the Symposium will be English.
Accommodation The Prague Marriott Hotel is located in the heart of Prague, close to the Old Town Square and the other historic sites. The hotel’s Lobby Bar and Cafe will provide an excellent place for delegates to meet with friends and colleagues and the health club and fitness centre includes an indoor swimming pool. All rooms are equipped with computer data ports, two ‘phone lines and mutli-power plugs. It is convenient to all public transport links and all the major tourist attractions. The airport is about 20-30 minutes by car. For those of you wishing to drive to Prague, there is a (paying) car park in the basement of the hotel.
VIsas Nationals of USA, Europe and New Zealand may enter the Czech Republic without a visa for a stay of up to 90 days. Other nationalties will probably need a Visa, please check this. The Secretariat will be pleased to assist you with obtaining yours should you need one.
Social Programme Gala Dinner Awards Ceremony On Sunday 23 October there will be a get-together brunch before the Opening Ceremony and the Welcome Reception will be held on Sunday evening after the sessions finish. The Gala Dinner and Awards Ceremony Awards Ceremony will be held on Wednesday evening 26 October at the fabulous Zofin Palace. The Symposium Awards Ceremony will be held as part of the Gala Dinner. Other sponsored receptions are planned on some of the other evenings, but these have yet to be finalised.
Accompanying persons Accompanying persons are welcome to join in the social programme during the Symposium. There is so much to do and see in and around Prague and, if appropriate, it is planned to hold a Brunch on Sunday 23 October for people to meet up. Please note that attendance at any working session of the symposium is not permitted for accompanying persons.
The CD of Complete Symposia Papers 1981-2003 The successful CD of all the papers presented at previous Symposia, which so far included papers up to Venice 2001, will be up-dated to include all the papers from New Orleans 1981 to Cambridge, Massachusetts 2003. These papers are an essential reference tool to any media researcher throughout their career. The CD also includes a record of discussion sessions and a list of attendees for each Symposium. 

The CD of Complete Readership Symposia Papers 1981-2003

www.readershipsymposium.com Please tell your colleagues and friends to visit our website to learn more about the Symposium. They will be able to see all the information in this leaflet, and print out a Booking Form for faxing to the Secretariat. The website also includes reports of the previous Symposia in Cambridge, Venice, Florence and Vancouver, as well as details of available publications covering readership research.