Best Technical Paper

Hardcopy and Internet Newspapers: Complements or Substitutes?
James Collins, Scarborough Research and Matthew Aaron Gentzkow, Harvard University

James Collins

Runners-up:
Revisiting Mediaplanning Models Assumptions
Gilles Santini, G.S. IT Services

Foundations of Split-Sample Foldover Tests
Michelle de Montigny and Roland Soong, Kantar Media Research

Michelle de Montigny and Roland Soong

Best Presentation

What the World Needs Now
John Faasse, Kobalt BV Media Services and Leendert van Meerem, Intomart BV

John Faasse

Leendert van Meerem

Runners-up:
To Create Page Traffic – The Publisher’s Responsibility
Peter Callius and Morgan Sandström, Research International

Urban Life: Research Adventures in a Changing World
Liz McMahon, BMRB International and Doug Read, Metro Newspapers

Best Paper Overall

Hardcopy and Internet Newspapers: Complements or Substitutes?
James Collins, Scarborough Research and Matthew Aaron Gentzkow, Harvard University

James Collins

Runners-up:
Conceptualizing and Measuring Magazine Reader Experiences
Wayne Eadie, Magazine Publishers of America, Edward C. Malthouse and Bobby J. Calder, Northwestern University

Accounting For What We Are Doing: Recent Reading Revisited
Andraz Zorko, CATI

Chairman’s Prize

Valentine Appel and Virginia Cable
The Impact of Online Reading on Traditional Print Media Estimates

Virginia Cable, Gennaro Nunziato, The Wall Street Journal and Valentine Appel, Consultant