Outline Programme

Saturday 20 OctoberRehearsals (all day)RegistrationFree
Sunday 21 OctoberRegistration, LunchWorking SessionWelcome Reception followed by Opening at Palais Niederösterreich Session
Monday 22 OctoberWorking SessionWorking SessionSponsored Cocktail party at Austrian National Library
Tuesday 23 OctoberWorking Session Working Session – Free early finishFree
Wednesday 24 OctoberWorking Session Final SessionsFarewell Party and Prize Giving

Speakers rehearsals commence at 9.30am on Saturday – book early. Lunch on Sunday 21 October starts at 12.00 and will be followed by the Opening and the first working sessions. The final session is scheduled to end at about 17.00 hrs on Wednesday 24 October and will be followed by the Farewell Party and Prize Giving.

There has never been a more exciting time for print with more and more titles operating as brands, using a variety of different methods for distribution, notably the internet. In turn our traditional research methods are adapting and evolving. Under this year’s theme we have assembled contributions from around the world which demonstrate the continuing vitality of print research, tackling current problems and putting forward new solutions. Stimulating general discussion from the floor will follow each of the ten sessions. Below is by no means an exhaustive list of topics.

Opening Session
Exploring Changes in Demand from three different perspectives: that of a publisher, an advertising agency and a research provider. Plus our traditional review of What’s New around the world. Young Readers Looking at young readers and other pertinent issues – including free newspapers and “word of mouth”. The first day ends with a retrospective “New Orleans to Vienna”.

Confronting New Needs
Issue Specific Readership is the main topic, discussed by teams from the US and the Netherlands. Plus other solutions by presenters from Britain and Finland. Advancing Data Integration New fusion developments concerning Print and Online, local newspapers, qualitative and consumer data, plus their evaluations, presented by teams from Britain, Canada, France, Sweden and the US.

New Measurement Tools
This session reviews Online data collection methods. Other topics are the use of Print panels; how to assess the combination of different methods; experiments using RFID technology; the quality and auditing issues concerning research conducted with new technology.

Refining our Methods
Includes a topical presentation discussing real changes versus sampling error. Other presentations address saving interview time using grouped titles; circulation vs. readership; using the circulation mix to increase value, and a dramatic case of audience deconstruction and reconstruction.

Print and Multi-Media Planning
Return on Investment, maximising Print in the media mix, new learnings from the synergies between TV and Print, the power of magazines in comparison with TV and the Internet – these and similar themes will be covered. Print Media as Brands The multi-platform issues of reach and measurement are given ample time in this session with a large variety of papers from many different countries.

Print Engagement
“The Magazine Experience” and new findings of various Engagement studies.

Print Advertising Effectiveness
New ways of measuring and new studies demonstrating Print advertising effects presented by speakers both from Europe and America.

Speakers include: Izabella Anuszewska Joseph Agresti Val Appel Marion Appel Natasa Arapovic Richard Asquith Judy Bahary Julian Baim Piet Bakker JennieBeck Victoria Beech Belinda Beeftink Barry Blyn Janja Bozic Marolt Chris Branford RexBriggs Jan Otto Buhr Sheila Byfield Ginny Cable Bobby Calder Peter Callius Gene Cameron Robert Cardarelli Polly Carter Jim Collins Andrea Costa Nicolas Cour Anne Crassweller Ted D’Amico Yehuda Dayan Damien de Foucault Alicia de la Macorra Tina De Marco Michelle de Montigny Carlos de Zúñiga Dick Dodson Stephen Douglas Lindsey Draves Wayne Eadie Taru Eboreime John Faasse Flavio Ferrari Betsy Frank Martin Frankel Michal Galin Bruce Gonsalves Andrew Green Mark Green David Greene Anita Hague Joe Hall Michael Hallemann Jochen Hansen William Havlena Andrea Higgins Bettina Hoffman Domenico Impedovo George Ivie Lori Jacobs Caryn Klein Vincent Kuijpers Olivier Lê Van Truoc Pascale Levèque Gregg Lindner Anders Lithner David Lucas Mitch Lurin Marjo Malik Daniel Mallett Edward Malthouse Jean-Louis Marx Peter Masson Jay Mattlin Walter McCullough Scott McDonald Andre McGarrigle Rebecca McPheters Hemant Mehta Dimas Mietto Corinne Mrejen Anders Ohlsson Noel O’Sullivan Katherine Page Pat Pellegrini Tamás Perjés Irena Petric Rolf Pfleiderer Gina Pingitore Nick Plakoris David Prasher Karen Ring Lynne Robinson Alan Rovitzky Daina Ruttul Ingvar Sandvik Gilles Santini Johannes Schneller Brian Shields Howard Shimmel Robert Shullman Kate Sirkin Corina Soethof Roland Soong Karen Swan Costa Tchaoussoglou Ivor Wm. Thompson Anthony Torrieri Jane Traub Leendert van Meerem Frank Vogel Judy Vogel Richard Vogt Britta Ware Alan White Geoff Wicken Leif Widman Steve Wilcox Don Wiliams Hastings Withers Kerry Zarnitz Andraz Zorko. Subject to changes and additions.