discussion and dissemination of the most innovative ideas
François Charton and Antoine Taconet, Carthage & CMBS Worldwide Readership Research Symposium Valencia 2009 Session 5.2 The scope Most Media planning models work under the assumption that one opportunity to see is delivered with every exposure, and that those OTS can be freely added to. This model has proved very efficient as long as it […]
Dick Dodson, Telmar Europe / Technical consultant to JICREG Roger Holland, JICREG Worldwide Readership Research Symposium Valencia 2009 Session 5.1 Executive Summary JICREG has for twenty years provided a national database and planning system for regional newspapers. Where regional titles have undertaken research to JICREG standards, this research has provided the audience data for JICREG. […]
Jim Ford and Tamás Perjés, Ipsos MediaCT Worldwide Readership Research Symposium Valencia 2009 Session 2.8 The Objective The crucial issue in media research for the more traditional media (TV, Radio and Press), is the impact of online. In particular, for the Print market, it is measuring the effect of online on its readers. Are Print […]
Alexandre Crivellaro and Leticia Gimenez, IBOPE Media Andréa Costa do Nascimento and Dimas Mileto, Editora Abril Worldwide Readership Research Symposium Valencia 2009 Session 2.7 Abstract The present paper aims to demonstrate that online research (especially those that are carried out in the same environment the internet users access the content) may offer a higher understanding […]
Dick Bennett, ImServices Ltd Steve Douglas, DJG Marketing Bruce Rogers, Forbes Gerard Broussard, Pre-Meditated Media Worldwide Readership Research Symposium Valencia 2009 Session 2.5 Situation Online measurement in the U.S. and its application for marketing and advertising is extraordinarily complex. The explosion of available data sources is sometimes viewed as a blessing but is more often […]
Jaroslaw Pawlak and Malgorzata Póltorak, GEMIUS S.A. Worldwide Readership Research Symposium Valencia 2009 Session 2.4 Introduction The evolution of media induced by the ongoing technological development necessitates a new approach and novel research tools. It forces researches to seek new paradigms and methodology to analyse and describe the changing reality. The Technopoly – to refer […]
Worldwide Readership Research Symposium Valencia 2009 Session 2.3 Marion Appel, Intomart GfK Enrico Verhulst, Nedstat Frans Kok, JIC STIR 1 Introduction In 2004, a group of Internet providers in the Netherlands undertook to commission a new study for the measurement of Internet Audience. For this STIR was founded, an association for the promotion of internet […]
Mainak Mazumdar, The Nielsen Company Worldwide Readership Research Symposium Valencia 2009 Session 2.2 Introduction Technology continues to be a change agent for the world of audience measurement. Alternative data sources such as adservers / webservers, set-top boxes (STB), and logs can supplement panel-based audience measurement and are rich sources for reporting media behavior. This research […]
Worldwide Readership Research Symposium Valencia 2009 2.1 Dr Pasquale A. Pellegrini, comScore, Inc. Introduction The notion that the internet is the most measurable medium – self-evident perhaps – is confounding in that the internet also provides the most measures to deal with, understand, and translate into useful metrics because it turns out that not everything […]
Erhard Meier Worldwide Readership Research Symposium Valencia 2009 Session 1.1 Synopsis This paper describes salient trends in readership research since the last Symposium two years ago. It is based on information collected for the new edition of the “Summary of Current Readership Research”, which tabulates detailed descriptions of the methodological features of 98 national readership […]